Bespoke toolkits
The growing Bespoke toolkits section offers tailored resources for specific campaigns and events. Providing a flexible, structured framework, these assets adapt to specialised audiences. Whether for internal or external use, these guidelines ensure your messaging remains authentic and recognisably Zalando. Explore these toolkits to create high-impact, on-brand touchpoints.
Our Founding Mindset (OFM)
This toolkit helps communicate the refreshed OFM principles with impact, consistency and credibility across all touchpoints – print and digital to spatial applications.
View official toolkit
Diversity & Inclusion (D&I)
This toolkit provides guidance on how to apply the refreshed Diversity & Inclusion identity consistently across internal and external formats – from posters and screens to presentations and social media touchpoints.
View official toolkit
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.