Marathon
This toolkit outlines the visual identity for marathon brand activations, ensuring strong brand recognition through a unified approach. The toolkit will enable local partner agencies with a clear mechanic and toolbox to be applied across their local amplifications. The concept builds on strong existing core brand mechanics from Zalando to maximise broad awareness. Additional visuals are reserved exclusively for hyper-local moments within the marathon experience.
Zalando core branding in competitive environments, including the local marathon sponsorship integration.
Dedicated branding elements with expressive typography for cheer zones and the marathon track.
Type-only design mechanic for Zalando brand activations.
Design system and templates for localised events with customisation.
Strategy toolkit
The dedicated Marathon design toolkit enables local agencies with a clear system for consistent local amplification. Building on strong brand moments, the toolkit introduces a unified visual direction for all Marathon activations to ensure consistent and impactful brand presence at events. An expressive visual approach across static and motion strengthens Zalando’s brand activations, grounded in the core brand identity.
Tech guides & templates
The type-only design system is created based on the dedicated Marathon toolkit in 2026. The expressive typography supports message driven campaigns using bold type styling with emphasis on the main message.
Marathon type-only (WIP)
This document contains guidelines for type driven campaigns for Marathon activations. It includes an introduction to the campaign system and detailed design guidance across common formats.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.