Activations

Activations connect our digital product to the consumer. Bold, immersive and hyperlocal, they create meaningful and tangible brand interactions. Here, you'll find overarching brand guidance and templates, alongside toolkits tailored for specific communications. Explore these guidelines to create authentic, on-brand assets and experiences across your brand initiatives.
Core

Core

Introduction and design toolkits across our Zalando-owned experiences, from PR events and activations to seeding kits.
World of Football

World of Football

Find guidance on the World of Football, including DFB and RBFA partnerships, alongside social-driven content series.
The Corner

The Corner

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Marathon

Marathon

Find guidance on the visual identity for Marathon brand activations, ensuring strong brand recognition through a unified approach designed for local partnerships and amplifications.