Employer brand
Our employer brand positions Zalando as a dynamic workplace, engaging potential talent and current employees. By generating an authentic image, it attracts candidates and empowers staff as brand advocates. To achieve this, our visual system blends human storytelling with our unified brand language. This flexible framework ensures every interaction remains cohesive, coming to life across touchpoints like social media, internal publications and career fairs.
Toolkit
The employer brand toolkit sets out how we position Zalando as a place people want to work, for current employees and future talent alike. It shows how to express our brand visually through a flexible system that adapts to different needs. Its visual standards give enough structure to keep us recognisable and consistent at every touchpoint, from the first application to day-to-day life at Zalando.
Check out the toolkit to see how we bring the employer brand to life, generating an authentic image that builds reputation, attracts candidates and retains existing employees.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.