Corporate brand
Zalando’s corporate brand shapes how investors, partners, media and talent perceive us. To avoid disjointed designs, we rely on upfront systemisation for holistic communication. Though seemingly simple, this unified framework is the result of rigorous testing. It ensures our corporate identity aligns with our consumer brand while flexing for any context. Ultimately, our toolkits and tech guides translate this balance into clear, actionable guidance.
Tech guides & templates
These tech guides support the creation of Zalando corporate brand assets for campaigns, publications and social media. We recommend familiarising yourself with our overarching core brand expression and corporate brand strategy toolkit before diving into specific applications. Each tech guide includes technical specifications covering:
Target audiences and touchpoints
How to apply brand assets according to audience needs
Best practice use cases and examples
Templates to support your asset creation process
For questions regarding these guidelines, please contact the Brand Design / Identity team.
Google templates
This tech guide provides an overview of Zalando’s updated Google templates that are designed to make consistent, everyday branding effortless.
Internal campaigns
This tech guide helps you build internal communication assets that are on-brand and easy to use to keep employees informed and engaged.
Publications
From reports to magazines and editorial layouts, use this tech guide as guidance to ensure consistency, clarity and visual cohesion.
Social media
This tech guide provides guidance on creating on-brand static social content – from layouts and data visualisation to colour use and image treatment.
Imagery
This guide outlines visual principles for consistent, authentic and respectful photography across Zalando’s corporate brand communications.
Wayfinding
This tech guide is designed to meet navigation needs of various office settings, including interior signage, staircase and level identification or door labelling.
Location branding
This tech guide provides guidance for updating key branded elements – such as signage, or entrance areas, ensuring visual alignment with the new identity.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.