Corporate branding

Welcome to the Corporate branding toolkit section, your central resource on the Brand Hub for building a cohesive and impactful global identity. Here, you will find practical guides and foundational assets designed to strengthen both our core corporate brand and our employer brand across all channels. We have also included special toolkits tailored to specific campaigns, events and unique business needs so you always have the exact resources you need at hand.

Corporate brand

Zalando’s corporate brand connects strategic flexibility with brand coherence – combining adaptable messaging for diverse stakeholders with the strength of our unified core identity.

Employer brand

Zalando’s employer brand visual system connects emotion with consistency – combining the warmth of human storytelling with the strength of a unified brand language.

Bespoke toolkits

Zalando’s special toolkits connect communications campaign agility with core consistency – where bespoke assets for tailored communications meet our unified brand language.