Employer brand
Our employer brand positions Zalando as a dynamic workplace, engaging potential talent and current employees. By generating an authentic image, it attracts candidates and empowers staff as brand advocates. To achieve this, our visual system blends human storytelling with our unified brand language. This flexible framework ensures every interaction remains cohesive, coming to life across touchpoints like social media, internal publications and career fairs.
Toolkit
The employer brand toolkit provides the strategic foundation for positioning Zalando as a place people want to work, for current employees and potential future talent alike. It outlines how to visually translate our communication needs into a flexible system that adapts across diverse requests and use cases. The toolkit includes comprehensive visual standards with enough structure to stay recognisable, ensuring compelling and consistent branding at every touchpoint, from the first application to the day-to-day employee experience.
Check out the toolkit to learn how we bring the employer brand to life to generate an authentic image that builds reputation, attracts candidates, and retains the people we have.
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Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.