Toolkits

To deliver a cohesive Zalando experience, brand consistency is essential. We’ve developed a flexible, systemised approach that adapts to diverse audiences – from B2C to corporate – without compromising our core identity. Our toolkits give you the strategic guidance to create authentic, on-brand assets for any communication.
B2C branding

B2C branding

An introduction and design toolkits across our Zalando campaign systems, from global campaigns to performance and social pillars.
Corporate branding

Corporate branding

Welcome to the brand hub's corporate toolkit, your resource for a cohesive global identity. Find assets for corporate, employer and campaign needs.
Activations

Activations

Our activation toolkits cover global guidelines along with proposition specific toolkits including, The Corner, Marathon and Football.
Channel branding

Channel branding

This section covers independent channels and platforms that sit alongside marketing, but have their own dedicated identity and templates.