Brand marketing
This section shows how to translate our campaign system and motifs into impactful executions across key formats and placements in print and motion. It provides clear guidance on applying our brand identity, layout principle and typography across the main touchpoints for a unified brand expresssion across all markets.
Tech guides & templates
The following tech guides show detailed brand and layout guidance along with templates for common formats across our key content areas.
Global Campaign – Print Formats
This toolkit shows how to translate our campaign system and motifs into impactful print executions across key formats and placements including OOH, SOOH and magazine. Coming soon.
Global Campaign – Digital Formats
This toolkit walks through key digital guidelines and principles including common formats such as digital display, HPTO’s and pad SoMe. Coming soon.
Global Campaign – Motion
A comprehensive guide and templates for our key motion formats and styling for B2C formats. Coming soon.
Benefits campaign system
This toolkit is designed speciically for Benefits message- driven campaigns. It should not be used for other communication types.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.