The Corner
The Corner platform is designed to unify and elevate Zalando's streetwear activations across Europe. Its purpose is to create a cohesive visual and strategic framework that seamlessly integrates diverse streetwear cultures, communities and influences under the Zalando brand. The visual language of The Corner is a dynamic reflection of street culture, capturing its raw energy and authenticity. Inspired by urban intersections, it embraces a dynamic approach to mirror the unpredictability and vibrancy of the streets. This identity is not static; it adapts and evolves, taking cues from its surroundings to remain deeply connected to the culture it represents.
Our motion language brings attitude and expression to The Corner, using shifting perspectives to create a distinctive, dynamic visual language.
Competitive placements such as DOOH utilise the Zalando masthead alongside a signature spin motion treatment, used exclusively across The Corner campaigns.
Environmental typography that flows across walls, ceilings and floors, creating a fully immersive branded experience.
Branded merchandise is designed to build awareness of The Corner platform and can also be used to highlight key aspects of the activation.
The Corner toolkit
This dedicated design toolkit provides local teams and agencies with a flexible framework for creating consistent, high-impact The Corner activations across Europe. Establishing a unified visual system, the toolkit brings clarity and cohesion to every The Corner touchpoint while allowing space for local culture and creative expression. A distinctive design language across static and motion reinforces The Corner’s identity, building a recognisable brand experience rooted in the Zalando ecosystem.
Tech guides & templates
Additional technical guides are designed to support project extensions. These include a comprehensive competitive communications rollout and a social-first initiative built around scalable content franchises, enabling teams to deliver consistent, culturally relevant experiences across every touchpoint.
Commercial comms
This tech guide explores the full suite of Zalando’s standard out-of-home formats alongside type-led wildposting solutions for both Zalando and brand partnership activations. It provides a flexible framework for creating consistent, high-impact communications across all campaign touchpoints.
Content franchises
The content franchise tech guide shifts attention to building a scalable social presence. Developed with Highsnobiety, it introduces recurring storytelling formats that curate culturally credible, authentic content, strengthening digital engagement and establishing a consistent editorial voice across channels.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.