World of Football
The World of Football initiative is designed to highlight our sponsorships with the German and Royal Belgian Football Associations, uniting Zalando with football culture through a flexible and scalable system. The following toolkits introduce our co-branding mechanic and technical guidelines to enable design application across editorial, social and offsite touchpoints.
Tech guides & templates
Our toolkits are designed to support campaign, activation and social design and roll-out. They outline the design principles and creative framework that enable a consistent and recognisable presence across editorial, social and offsite touch points. See how we bring the World of Football to life through these toolkits.
DFB partnership
This document contains guidance on how to visually communicate the Zalando x DFB partnership across use cases such as pitch-side assets, backdrops and fan-facing environments.
RBFA partnership
This document contains guidance on how to visually communicate the Zalando x RBFA partnership across use cases such as pitch-side assets, backdrops and fan-facing environments.
90+
This document contains guidelines for the '90+' content series, designed to guide the production and roll-out of moving and static content.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.