Identity
Toolkits
Writing
Our brand voice
We speak Zalando
Start here: with where our voice comes from, and the principles guiding the way we write.
Relaxed basics
The essential writing elements we use everywhere. So our voice sounds like clear, friendly and informal.
Contrasting patterns
How we cut through the noise and show our expressive side. To the point, with our own energy – and without judgement.
Unexpected details
Going past the obvious to connect with our audience. How we use our language to speak to imaginations.
Flexing our voice
How we use our voice to meet audiences in different moments – without losing our personality.
Voice examples
Before and after examples for different channels and audiences.
Zalando Brand – Our brand voice
