Brand marketing
This section shows how to bring our campaign system and motifs to life in key print and motion formats. It gives clear guidance on applying our brand identity, layout principles and typography, so our brand looks and feels unified in every market.
Tech guides and templates
The following tech guides provide detailed brand and layout guidance, along with templates for common formats across our key content areas.
Global campaign: print formats
This section shows how to bring our campaign system and motifs to life in key print formats and executions including OOH, SOOH and magazine. Coming soon.
Global campaign: digital formats
This toolkit walks through key digital guidelines and principles including formats such as digital display, HPTO’s and paid SoMe. Coming soon.
Global campaign: motion
A comprehensive guide and templates for our key motion formats and styling for B2C formats. Coming soon.
Benefits campaign system
This toolkit introduces a type-led mechanic designed specifically for Benefits campaigns. It should not be used for other communication types or channels.
In use
Resources
Contact us
Do you have a brand design related question? Reach out to the Brand Design team via email or visit our zLife group.
Open design ticket
Do you need design support for a planned communications campaign? Submit a request via Asana.