Identity
Identity
Identity system
The Zalando Sans typeface family is a dynamic and versatile variable typeface, designed to adapt seamlessly across tones and styles.
Logo system
The hero elements of our refreshed identity, the updated Zalando brand mark and word mark, are now available for download.
Typography
The Zalando Sans typeface family is a dynamic and versatile variable typeface, designed to adapt seamlessly across tones and styles.
Colour
Our simplified colour palette is here to enhance brand recognition.
Layout
Here is where flexibility meets purpose. A well-designed layout ensures every communication piece is visually appealing and aligned.
Motion
Movement is a vital part of any modern brand. Here you will find directions for shaping movement, pacing and placement of elements,
Visual assets
Our new guidelines and examples for visual elements such as iconography, graphics and visual effects.
