Identity
Writing
Writing
Writing at Zalando
Start here for an overview of our writing style and the different guides to help you.
Our brand voice
How to speak Zalando, with practical guidance on our voice qualities.
Inclusive language
Keeping our communications clear, respectful and accessible to everyone.
Writing with AI
Our top-level approach to working with LLMs.
Localisation
Guiding principles for translation, transcreation and localisation.
Writing style manual
Our non-negotiables for writing – like capitalisation, grammar and punctuation.
Glossary
The full list of terms we use at Zalando, including company terms, user experience and financials.
