Toolkits

Identity system Logo system Typography Colour

Primary colours Secondary colours

Introduction Choreography Core assets Grid system for motion Typography Application examples

Colour

Primary colours

Primary colours

Secondary colours

Secondary colours

Identity Identity system Logo system Typography Colour Layout Motion Visual assets

Toolkits

B2C branding

Corporate branding

Co-branding

Activations

Writing Writing at Zalando Our brand voice Inclusive language Writing with AI Localisation Writing style manual Glossary

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