Identity Writing

Writing at Zalando Our brand voice

We speak Zalando Relaxed basics Contrasting patterns Unexpected details Flexing our voice Voice examples

Inclusive language Writing with AI Localisation Writing style manual Glossary

Visual assets

Graphic treatments

Graphic treatments

Iconography

Identity Identity system Logo system Typography Colour Layout Motion Visual assets

Writing Writing at Zalando Our brand voice Inclusive language Writing with AI Localisation Writing style manual Glossary

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