We speak Zalando
Style isn’t just what you wear – it’s how you wear it. And our voice isn’t what we say. It’s how we say it.
Our language shows people who we are. The words we choose and the way we put them together. They’re the kind of details people notice.
Like how we like to make things simple. The way we embrace self-expression. And how we can use language, like fashion, to make a statement.
We know who we are, so we show up the same way everywhere. With a confident style that could only be Zalando.
How do you speak Zalando?
It’s like putting together a look.
We layer up our three voice qualities:
Relaxed basics (we always start here)
Our voice is rooted in our brand foundations
Are you speaking Zalando?
Use this list to check whether your writing is speaking Zalando.
