Writing style manual
This is a comprehensive guide for the essential elements of our writing – like capitalisation, grammar and punctuation. These are the details we need to get right to bring consistency to all of our channels and audiences.
We've combined insights from across Zalando, with versions in English and German (both of our official company languages).
Open the English style manual.
We regularly update these guides to make sure everything is covered. So if you can’t find an answer, email writing@zalando.de. (The Oxford English dictionary and The Guardian Style Guide are useful too.)
How to follow the writing style manual
If you’re looking for something specific, use the links below to open the right section. Or open the full guide and use the “Ctrl+F” shortcut to search for a phrase.
You'll find details on consistent formatting for capitalisation, punctuation, numbers and more. For guidance on specific language, check the Glossary.
Default language
Capitalisation
Grammar and punctuation
Numbers
Dates and times
Currency
Business terms
What's new?
New punctuation info: we've clarified using en dashes as default (rather than the US-English style em dashes)
The German style manual now live